Blip fully supports web series producers committed to making their shows successful and has very clearly defined ways for producers to join the Blip platform. Over the past few months, we have been reviewing the Blip content library and removing accounts that don’t meet our terms of service so we can better showcase committed producers and make it easier for viewers to discover great original content.
For examples of the type of content Blip is intended for, please visit our tour. If your account was removed and you feel we should take a second look, please create a new ticket at Producer Support. Blip appreciates the enthusiasm of the online video community and looks forward to maintaining a vibrant and diverse platform.
Lately some of the creators on Blip have been noticing that we’re policing the library of content much more closely. After many years of being an open platform, we’ve begun to take our position of “the best” original web series much more seriously.
Unfortunately that means we have to make some tough decisions about how and where we direct Blip’s resources. We’re a relatively small company, and hosting and serving videos from a totally independent technology platform is still a pretty expensive proposition. From our point of view, it’s extremely important that we continue to support producers who are dedicated to their craft, but we can do that most effectively by focusing on fewer producers instead of hundreds of thousands.
Getting ready to launch a new web series? Then you need to check out the latest IAWTV blog post by our very own Aaron Sonnenberg:
In my experience, the most common thread that ties successful web series creators together is their ability to treat a series like an entrepreneur would treat a startup. The Internet is not an easy button, and uploading great content does not guarantee success. In order to have the best chance possible to make your series sustainable, you have to research, plan, and learn from your mistakes. You have to learn how to grow but be flexible enough to pivot when necessary. Now, here’s how you get started.
Read the rest of Aaron’s advice about concepts, audience, writing, shooting and everything else over at The International Academy of Web Television.
We are extremely excited to announce that we have started rolling out a brand new player to our core Blip Producers.
We’ve rethought our player from the ground up with audience development in mind. Everything about it is meant to drive more engagement with your audience and to demonstrate the depth of your content library.
Besides a completely overhauled interface, new features in our initial launch include:
- Love and Follow. Viewers can love your episodes and follow your series from the player.
- Unified comments. Conversations on Blip.com also happen in the embedded player, and vice versa.
- Featured Episodes and Recommended Series. The episodes you choose to feature and the series you choose to recommend on blip.com are now shown in the embedded player.
- Continuous playback. For when you have them hook, line and sinker, we keep the videos coming.
- Information Shelf. Viewers can browse to get more information about the episode they are watching, your series, other episodes in your archive, other series you recommend and more.
- Facebook Open Graph integration. Viewers can auth with facebook to seamlessly share Watches, Loves, and Follows to their Facebook timeline.
In order to get the latest player out quickly, we left a few old and a few planned features out for the initial release. Some things we will be adding over the course of the next few months include:
- Custom Playlist support. The ability to embed a player with a custom playlist.
- Popular Episodes list. A list of what your audience deems the most popular episodes in your series.
- Watch Later. The ability for audience members to save an episode or series for later.
- Annotations. Encourage your audience to participate and cross-promote other content from the player.
- Closed Captions. An updated implementation of our closed captions system.
- Light Customization. A handful of customization options.
Love it, hate it? Let us know by filling out our survey!
Are you thinking about using Kickstarter as a way to raise funding for your web series? Well our Office Hours in Los Angeles next month are about exactly that! Come by August 15th and hear all about the best ways to use Kickstarter for your web series from our very own Kent Nichols.
And even if you’re not in LA, be sure to check out the awesome selection of Kickstarter projects hand-picked by Blip at Kickstarter.com/Blip.
New Facebook Open Graph Features
Over the past year we’ve worked to make shows on Blip easier to share. Today we’re making that even easier with support for Facebook’s Custom Open Graph and built in “Watch” features.
Viewers will notice a new menu item highlighting a new “Social” feature at the top of all Blip.com pages. This feature allows for ordinary actions taken by viewers on Blip (watching episodes and following series) to be frictionlessly shared and published to their activity streams on Facebook, increasing your show’s exposure to their friends.
We’re also slightly changing the way Blip posts to Facebook work. Now when Blip episodes are featured in a Facebook timeline they will lead the viewer back to Blip.com where they will have the option to Follow, Comment, Like, etc. By doing this, we are helping to create a viral loop between Facebook and your content on Blip.com.
When a new viewer signs up and opts to share their activity on Blip.com because they saw a friend’s action, their actions will also be published the graph, causing the loop to feed itself and drive viewership for your show even higher.
Of course sometimes viewers don’t want everything they’re watching shared on Facebook, so we’ve also made sure to make this feature super easy to turn on and off from the masthead whenever you’d like. Viewers will also be prompted 20 seconds into viewing a video and given the option of not sharing to their timeline if they wish.
We think this new feature is going to really help make it even easier for your audience to spread the word about their favorite series.
VidCon is next week in Anaheim and Blip is going to be there! Are you? If so, make sure you stop by the panels that a couple Blippers will be appearing on:
On Thursday (6/28) at 11 AM Rick Rey, Director of Branded Originals, will be sitting on:
“Platform Options for Online Creators”
YouTube. Enough said. But what about all of the other platforms that are out there? Hear pros and cons from some of the executives at boutique and alternative platforms about where and why to post your web series somewhere besides the platform we aren’t going to talk about.
Moderater: Paul Wehrley TV.com
Panelists: Todd Roy (HDFilms), Aaron DeBevoise (Machinima) Jonas Diamond (iThentic)
And on Friday (6/29) at 11 AM Kent Nichols, Content Partner Manager, will be moderating:
So You Want to be a Vlogger? Now What?
The few, the proud, the vloggers. Come find out what it takes to build your on-line presence and showcase your cunning wit and interesting interests.
Panelists: Philip DeFranco, Jenna Marbles, ExoticJess, GloZell Green
If you’re coming to Industry Day on Thursday (6/28) make sure you stick around afterwards and head down to the Official Industry Reception hosted by Blip at 7 PM. The reception will be hosted by Olga Kay and will feature performances by DeStorm, Christina Grimmie, and David Choi. It’s only open to Industry pass holders so make sure you don’t forget your badge and we’ll see you there!
Views. Whether you’re just starting out with your web series or you’re producing the most popular one in the world you’re likely still obsessed with the number of views you’re getting. However view counts don’t necessarily tell the whole story. Just because someone starts watching your video doesn’t mean they finish it.
This is why Engagement has always been a popular metric for us at Blip. Engagement lets you see exactly how much of each video your viewers are watching. Producers can then use this data to tweak their shows for maximum audience engagement. Seeing a big fall-off 30 seconds into an episode? Maybe it’s time to shorten up your intro. Are your viewers making it all the way through a 20 minute episode? Sounds like your content is engaging enough to support a commercial break.
Previously our Engagement data was powered by a 3rd party service, but as we’ve watched Producers use this feature to improve their shows we decided that it was time to invest the resources in building our own system for collecting this data. Some of the improvements you’ll see starting this week include:
- More data points.
- New data will now be stored historically so it will be available for years to come.
- We plan to iterate on this system in the future to give us even more data for learning about our audiences and what makes them stick around. Stay tuned.